After a couple of years of marketing for a single company, I decided that I wanted to try my hand at agency work. This leap led me to Starnes Digital, the new agency side of Starnes Media. My career at Starnes has been invaluable as I continue to grow in my role as a marketer. Exposure to a variety of different clients and industries has forced me to stretch my knowledge base, requiring me to do extensive market research on each client's industry to be able to produce the best strategy possible. Because Starnes Digital is a small agency, I wear many different hats, including Digital Team Lead, as well as Lead Web Developer.

Manager

My primary role as Digital Team Lead is that of manager. I manage the digital agency, which is a team of 9 people, including myself. Because we are an agency, our whole world is driven by deadlines, and it is my job to stay on top of my team, making sure that they're meeting deadlines.

Creative director

In order to keep projects on brand and on strategy, I also function as the creative director for my team. In collaboration with my team members, we develop creative ideas for everything we produce, from Facebook ads to websites to print collateral. Once we have developed an idea, it is my role to push my team to take the idea farther, developing it into a full fledged campaign that is on brand and meets the strategic vision of the project.

Strategist

In managing my team, I also assume the role of strategist. This role involves conducting market research and really understanding who the client is. Once that the market research is done, my team and I work to develop a comprehensive marketing solution that meets the goals of our client. Strategy for each client includes what mediums we should be using, what assets need to be created, what the overall creative direction will be, as well as how much money should be spent where.

Web Designer

The second of my primary roles at Starnes Digital is that of web designer. From creative direction to creation to implementation, the majority of the websites produced by Starnes Digital go through me. My goal as a web designer is to build a beautiful custom website that is a digital reflection of the client.

SEE examples of my work at Starnes Digital